Scott Horton

I practice law and study the practice of law. I write here to share insights that may help other lawyers achieve their career objectives.

Lawyer Business Plan

Do I Need a Lawyer Business Plan?

Who might think about preparing a lawyer business plan? Probably a lawyer, yes. But not every lawyer. Primarily, it will be those attorneys who have their own private practice or are planning to start a new law firm. But other practicing lawyers might consider a personal business plan as well. Here we’ll take a look …

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Content Marketing for Lawyers

Content Marketing for Lawyers

Are you looking for new legal clients online? If not, you’re probably missing out on a large pool of people who need the services you can provide. But what’s the best way to start or refresh your efforts? Are you familiar with content marketing for lawyers? What is content marketing? Content marketing involves producing engaging …

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